A disruptive activity is all that is needed to get your target audience talking. That’s exactly how we created awareness about male grooming for Philips Shaver.
We conceptualized the film by wanting to touch the pain points of our target audience while highlighting women’s take on male grooming. We strategically placed banners and posters in men’s washrooms communicating the take of the opposite sex on men’s grooming. The film amassed enormous buzz around the product during the pre-launch and resulted in much awareness for the brand.
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