With Diwali coming to an end, everything gets back to normal and all people are left with is memories and pictures of the festival time. Tupperware wanted to change that and so the team at Pulp Strategy came up with a social media campaign ‘Ab Apne Liye’ to encourage people to never stop celebrating themselves bringing in the notion of self-love.
We gave irresistible offers and even a complete kitchen makeover to keep the spirits uplifted and the sales high. The results were phenomenal. The brand bagged 76,00,00,000 worth of sales, 24,00,00,000 online impressions, 42,00,00,000 engaged users, 1,00,000 cheerful conversations in just a month.
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