Birla Tyres wanted to create a stronger brand presence on social media and generate leads from both B2B and B2C customers. To help the brand achieve these goals, we developed an engaging content strategy and started revamping their website. We brought Birla Tyres on social media platforms and initiated conversations with the target audience. The main objective was to take the brand’s 25 year-long legacy of keeping the nation on the roads forward and create content that would resonate with the masses. We devised a campaign, ‘Birla Tyres- jispe desh chalta hai’, wherein we ran geo-targeted and YouTube ads that helped create brand affinity among fleet owners, drivers and farmers, and ensured enhanced sales.