There are many common myths about contraceptive pills in our country. In a bid to create awareness and bust the common myths among young couples, we conceptualized a series of simple yet effective videos for Shops Plus. The video series was heavily inspired by everyday life moments and delivered the message in a clear and impactful way. These 6-second long videos were pushed as unskippable ads in the middle of popular videos on YouTube to capture the audience attention and deliver the message effectively.