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Tata Cliq wanted a groundbreaking campaign to increase its brand credibility amongst the target audience and establish itself as an innovative leader in the fashion industry. To make their app synonymous with fashion, the Strategists conducted a social experiment in the City Of Dreams – Mumbai through digital channels. The campaign made waves, boosting brand awareness and a spike in the download rate of the company’s rate. Moreover it generated very high positive responses from customers, thanks to their exclusive promotional offer that was tied into this “social experiment.”
