Privacy Policy

Privacy Policy

By accessing, browsing, or otherwise using this website, you agree to be bound by these terms of use and our
privacy policy. This website is controlled and operated by Pulp Strategy Communications Private Limited and Pulp Strategy Technologies Private Limited (referred to in this privacy policy as “Pulp Strategy”, “we”, “us” or “our”). This privacy policy explains how we use any personal information we collect about you when you use this website.

1. Information We Collect and How

A. Information Collected Automatically

• Data Points: IP address, browser type, device information, geolocation, and behavioral data through cookies, web beacons, and analytical tools (e.g., Google Analytics).
• Purpose: To analyze user behavior, improve website performance, and deliver personalized experiences.

B. Information You Provide

• Data Points: Name, email address, phone number, preferences, and any other data shared during interactions, surveys, or transactions.
• Purpose: For communication, fulfilling requests, and delivering services.

C. Third-Party Data

• Data Sources: Platforms such as Website, Gated Content, LinkedIn, AWS, Azure, Google, and social media integrations.
• Purpose: To enhance user experience and offer relevant services based on interactions.

D. Regional Compliance

• United States (CCPA): Collect personal identifiers, internet activity, and geolocation data for business purposes.
• South Asia (India, DPDP): Personal data is collected and processed under consent for marketing and user experience enhancement.

2. Legal Basis for Data Collection

• Implied Consent: By using our website, filling out forms, or engaging with our services, you provide implied consent for data processing. This includes data used for analytics, marketing, and service delivery.
• Explicit Consent: Required for activities such as data sharing with third parties, or sensitive data collection.

3. How We Use Your Data

We use your personal data for the following purposes:

• Service Delivery: To provide requested services and ensure seamless transactions.
• Personalization: To enhance user experiences through targeted advertising and content delivery.
• Compliance: To adhere to legal obligations under GDPR, DPDP, and other applicable laws.
• Marketing: To send promotional materials, conduct remarketing campaigns, and share updates.

4. Cookie Policy

A. Types of Cookies

• Essential Cookies: Enable core functionalities like navigation.
• Performance Cookies: Monitor website performance.
• Advertising Cookies: Deliver personalized ads and track campaign effectiveness.

B. Managing Cookies

• Use the cookie management tool on our website to adjust preferences.
• Modify settings via your browser to control or block cookies.

C. Cookie Retention

Cookies are stored for a duration of up to two years based on their purpose and functionality.

5. Opt-Out Mechanisms

• Email Marketing: Unsubscribe via the link in our emails.
• Remarketing Ads: Opt-out through Google Ad Preferences or Do Not Track settings.
• Cookie Preferences: Adjust settings using the cookie management tool or browser options.

6. Regional Privacy Rights

A. United States (CCPA):

• Right to access, correct, and delete personal information.
• Right to opt-out of data sales.

B. South Asia (India, DPDP):

• Right to consent withdrawal and data portability.
• Grievance redressal within 15 days.

C. Global (GDPR):

• Right to access, rectify, or erase data.
• Right to withdraw from processing for marketing purposes.

7. Data Security and Cross-Border Transfers

• Safeguards: Firewalls, encryption, access controls, and regular security audits.
• Cross-Border Transfers:
  • GDPR: Standard Contractual Clauses (SCCs) for the EU.
  • CCPA: Data shared only for legitimate business purposes.
  • DPDP: Transfers to entities meeting equivalent data protection standards.

8. Incident Response

• Notification: Affected users and authorities will be informed within 72 hours of a data breach.
• Action Plan: Includes containment, assessment, and remediation measures.

9. Children’s Privacy

• COPPA Compliance: No collection of data from children under 13 without parental consent.
• DPDP Compliance: Adheres to regional rules governing data collection from minors.

10. Automated Decision-Making

• Profiling: Audience segmentation and engagement.
• Human Oversight: Ensures fairness and transparency in decisions.

11. Indemnification

• By providing data, you indemnify Pulp Strategy against legal claims arising from incorrect or fraudulent data submissions.
• Users are responsible for maintaining confidentiality of login credentials and safeguarding access.

12. Partnerships and Third-Party Integrations

• Platforms: AWS, Azure, LinkedIn, Meta, and Google Ads are used for data storage and processing.
• Data Processing Agreements: Govern relationships with third-party vendors to ensure compliance.

13. Updates and Communication

• Users will be notified of significant policy changes via:
  • Website policy update.
  • Emails for critical updates impacting user rights.

14. Grievance Redressal and Escalation

• Internal Team: Contact us at legal@pulpstrategy.com for grievances.
• External Authorities: Users may escalate unresolved issues to regional data protection authorities.

15. Archival and Data Retention

• Marketing data: Retained for up to 54 months.
• Transactional data: Stored for a minimum of 7 years for legal compliance.
• Cookies: Retained as per their stated purposes.

16. Contact Us

If you have any questions or concerns, contact: