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Technology and Development

 

Consumer worlds exist on the web and thrive on mobile; there is an APP for everything, and websites are more important than brick and mortar addresses. Technology is disrupting how organizations approach engagement solutions and there is a need for methodical madness when it comes to keeping ahead of the game. At Pulp Strategy, we like combining creativity with technology, consumer insight with cutting edge engagement design. Disruption is our hallmark and it has established us as thought leaders in a unique space where technology, development, creativity and consumer insight, strategy and innovation exist in a convergence of mediums redefining geo targeting, inspiring action, and changing the way consumers interact with brands forever.

 

We are driven by a simple goal, to make high quality, engaging software and technology products for our clients.

 

Some working parents may well see this as a snippet of their story

 
 
 

 

 

 

 

Mobile App strategy and engagement design

If all you want is an app to engage your consumers, you can leave the rest to us. Mobile app development with

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If all you want is an app to engage your consumers, you can leave the rest to us. Mobile app development with specialization in creating mobile engagement strategy and design via an app comes easily to us, which in turn builds engagement, create conversations for your brand, increase salience, drive adoption, increase repeat purchase, build advocates, increase organic amplification on social and build stronger relevant consumer relationships.

Mobile Design

Design and user interface is the first step in building a great experience on hand held devices. We know that superior applications

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Design and user interface is the first step in building a great experience on hand held devices. We know that superior applications at their core are simple, elegant and functional. We begin by understanding your brand, your needs and the response you wish to invoke from your consumers before we craft an experience for the hand held device screens.

What we don't do is patch your website’s experience into your app because we know that mobile is a world that needs its respect. Consumers know that too. Our designers build agnostic of devices working across all mobile platforms without bias of web versus native applications, instead basing our design on your consumer and user needs.

Native App Development

Native App Development gives immersive engaging experiences. We know that the best mobile experiences are rooted in consumer insight

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Native App Development gives immersive engaging experiences. We know that the best mobile experiences are rooted in consumer insight, customized for you from the ground up. With expertise in iOS app development, we build for iOS, we optimize for the platform. Seasoned in Android app development, we make best use of Android’s functionality. Built with the DNA of the OS they rest on, native apps drive immersive mobile experiences. Combine this with our trademark content and winning UI design and your app is on its way to the top slot.

Mobile Web App Development, website architecture and development

The web is a valued deployment platform. Going beyond the boundaries

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The web is a valued deployment platform. Going beyond the boundaries of web development, we also have extensive experience in creating cutting edge web applications and mobile web applications. We not only build platform for the web but create web and intranet based strategies which maximize response. Our team not just designs but codes, quality tests across multiple use cases, browsers as well as screens.

We use smart technologies which enable our codes to determine the device used by the user and adapt the website to display itself perfectly for the user's screen size. We ensure that your microsite development as well as the website’s high-end design, interactive and responsive built, with a multi-platform compatibility results in a great product with lower maintenance costs.

Mobile commerce is booming

Offline retail is complimented by online and e-commerce is extending to M-commerce.

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Offline retail is complimented by online and e-commerce is extending to M-commerce. Consumers are purchasing off their mobiles like fish to water, within weeks of their mobile application launched, India’s home grown online mega store claimed more than 40% sales which were coming from their mobile app. The transition from desktop to mobile commerce is occurring at a dizzying pace.

We help brands create robust m-commerce experiences with smooth payment integration, coupon redemption, secure payment methods and agile search and localization features. Our clients believe that increasing amounts of buying traffic online comes from mobile devices and we know that integrating a mobile experience into your physical retail locations is critical to the added edge needed in today’s cluttered retail environment; we integrate innovation options which can drive your mobile audience to your brick and mortar store.

Mobile Enterprise

Mobile apps for your enterprise can provide seamless work platforms from anywhere in today’s mobile workspace, while

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Mobile apps for your enterprise can provide seamless work platforms from anywhere in today’s mobile workspace, while keeping your company information protected, minimizing IT overheads. This is irrespective of whether your employees “bring their devices to work” or whether you have a “work from home” or simply have micro teams which need to collaborate remotely but closely.

We ensure products meet enterprise standards and are built for scalability, security and availability. Effectively sync with existing internal applications for ERP, CRM, purchase, HR and accounting. Support ‘Bring Your Own Device’ policies and ensure that your mobile identity as an enterprise is managed and positioned well on the web.

Security, compliance and Cloud | API integration.

We understand your mobility needs from the app to the IT infrastructure that

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We understand your mobility needs from the app to the IT infrastructure that serves critical user information to the tune of petabytes a day. That’s why we’ve built an in-house development and mobility craft team that stays up to date on the newest technologies available in infrastructure and development so that we can address needs for security, privacy, and compliance with industry requirements.

At Pulp Strategy, our team handles server side solutions, big data, complex analytics, customized reporting, client side dash boards, data visualization outputs, API and backend development as well as industry specific security details. We can integrate simple CMS and dashboard solutions or design complex and large customized applications from ground up, perfectly suited to your needs. Not all clients have teams and resources they can dedicate to maintaining their mobile platform, that's where we come in. We can create your content, plan your schedule, and manage your data with the stability and scale needed by your enterprise.

When we plan and monitor your app we also judge scale and then recommend auto scale technologies, which will ensure your app is ready to handle that added influx of users. From small shared deployment to large-scale cloud based solutions at Pulp Strategy, we ensure that you have the best team and platform for stability in your mobile solutions.

Emerging technologies and platforms

Technology changes fast and we ensure that you have the opportunity for your app to integrate emerging

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Technology changes fast and we ensure that you have the opportunity for your app to integrate emerging platforms with rich media streaming, podcasts, games, multi-user interface, Augmented Reality, facial recognition, finger print security, image recognition, hyper locale targeting, 3D mapping, gesture and motion technology as well as social media integration API’s to create engaging content for your users while building an affinity for your product experience on mobile.

Mobile strategy and marketing

We know that for your mobile consumer outreach you don't need just an app you need a mobile first strategy.

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We know that for your mobile consumer outreach, you don't need just an app you need a mobile first strategy. Since your brand is unique so must also be your mobility plan and of course your mobile app is here to stay and your mobile strategy must create a readiness for your mobile apps to build sustained traction and relevant adoption.

At Pulp Strategy, we help you choose the right solutions for the job at hand with focused research and planning. We ensure that you understand your options and the basis of our recommendations. Well-coded native apps can obtain a higher level of polish than using web technologies, but the web provides a broader reach. Hybrid apps fill in the gap by providing a web-based app in a native shell, which allows the app to take advantage of device functionality, currently not supported by the web.

We ensure that your initiatives of online marketing like e-mail, social media, SEO, SMS, AR, and others are accommodated via a mobile-optimized web experience helping you achieve your long-term mobile goals. We have been driving consumer engagement and acquisition for the world’s largest brands across mediums and platforms. We bring unparalleled consumer expertise to the table and our unique offerings allow us to plan for your mobile strategy solutions, steeped in design and technical expertise. A typical plan includes:

  • Best practices / competitive analysis from a compete as well as consumer perspective
  • Mobile KPIs and short term milestones and long term goals.
  • App architecture, back-end systems and integration plan with current online initiatives.
  • Target audience (consumer, client or employees) definition through profiling and use cases.
  • Budgets and timelines for launch, market build, as well as ongoing updates and maintenance.
  • Internal and external technical capabilities and requirements.
  • SWOT analysis of native apps, mobile web, responsive, built for mobile sites, mobile apps, based on a need analysis.
  • Mobile deployment strategies, which engage internal audiences and leverage consumer outreach.
  • Security analysis and recommendations for mobile.
  • Analysis and recommendations of middleware and integration solutions.
  • Strategies around next-generation platforms such as mobile video delivery and connected devices.
  • Future road map and possibilities sketch.
We prepare the Road map for you: Your App > Noticed > Downloaded > Adopted > Referred. Mobility is different. Many brands have advertising agencies; we know that app marketing takes special skills and expertise. We understand consumers! And this team is the one, which drove Chrome to number 1 in India and drove millions of acquisitions for Google+. Our marketing professionals have great relationships with a host of mobile publishers, industry media bloggers, and influencers. Our digital marketing team with its in-house SEO, SEM, affiliate marketing, PPC, and social media marketing expertise ensure discoverability. Add to this, the relationship we have with youth channels and campus eco-systems and we are all set to uniquely market your app.

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