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From conversations to conversions: Rethinking the walled gardened approach to social media ROI

Afaqs, 16 Jul 2014

AmbikaSharma1For all the marketing's obssession with return on investment, social media so far has been th elephant in the room with ROI metrics remaining suprisingly primitive. So much so that a lot of marketers are of the opinion that trying to map the ROI of social media to the consumer purchase cycleis futile.