Pulp Strategy, a full service experiential marketing and communications agency, has been appointed as NEC India‘s activation and OOH partner. Pulp‘s role will essentially comprise creative responsibilities, OOH, activation and events. The account was won after a multi-agency pitch and will be handled out of agency‘s Delhi office. Pulp Strategy is now slated to handle OOH campaign as NEC India heralds the Indian Grand Prix 2012, in active collaboration with the Sauber F1 Team. NEC India is the premier partner of Sauber F1 Team.