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Pulp Strategy launches augmented reality mobile app

exchange4media, 6 Aug 2012

Augmented reality application focuses on young consumers. Gives companie...Pulp Strategy Communications has launched its augmented reality mobile app, which is currently available for Android and iPhone users. This app enables adding digital content to printed media. With an increased penetration of smart devices in the youth, the app allows the static creatives and collaterals, traditionally used in on ground activations to be infused with interactive digital experiences.