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Pulp Strategy wins Digital Media mandate for Lavazza

MxMIndia.com, 28 Feb 2012

45Pulp Strategy Communications has won the mandate for the Digital Media and Activation for Italian coffee major Lavazza after a multi-agency pitch.   Barista Lavazza had called for a pitch a few weeks back and several agencies took part in the process. Pulp Strategy’sDelhioffice will handle the account. The agency’s mandate includes overseeing the brand’s digital and social media strategy, media buying, and planning across all digital and interactive channels. In addition to this, strategic planning for activation at retail is also a part of their area of responsibility (AOR).