A recent study conducted by experiential marketing firm Pulp Strategy, shed some light on how much time children actually spend on applications. The study found that children below five-years-old were using applications for a staggering 18-20 hours every week!
Pulp Strategy Communications, a multi-award-winning full service agency in the realm of experiential, digital & interactive marketing won three awards in a row at the Youth Marketing Awards 2015 by Global Youth Marketing Forum.
In the recent research kids in the age group below 5 years are using mobile apps for a whooping 18-20 hours weekly. Increasingly, younger children are embracing smart devices for entertainment purpose. By the age of 8, 97% of children have used a smartphone, tablet or similar device.
The brand activation of a product through marketing across multiple channels creates a lot of data base. However organising and activating the right data assets to maximize cross-channel performance is a challenge. In order to better understand the target audiences, optimize sales and minimize marketing wastes, it is mandatory for a brand today to align with digital activation and reporting.
Pulp Strategy Communications is known for the effective use of digital and technological mediums to provide solutions for globally reputed brands such as Renault, Microsoft, Yahoo and Dabur among others. We caught up with Ambika Sharma, Founder, MD and CEO of Pulp Strategy Communications, to understand the impact and use of technology in the experiential marketing industry and what lies ahead for it.
A recent study conducted by Pulp Strategy shows that 97 per cent of the surveyed parents reported having at least onesmart device and 88 per cent let their children (below eight years) use these. The research shows kids are spending over two-four hours a week on mobile devices almost as much as some spend on TV.
A report, based on the findings of Pulp Strategy’s independent research, shows that brands are now interested in marketing their products based on the behaviour of kids specific to apps.
Advertising technology companies are coming up with strategies and products targeted at Internet users browsing in languages other than English and bundling them with analytics that will collect data on user preferences and measure reach.
Advertising technology companies are coming up with strategies and products targeted at Internet users browsing in languages other than English and bundling them with analytics that will collect data on user preferences and measure reach. The platforms offered by adtech companies will not only make digital advertising in local languages more relevant, it will also give them an edge over pureplay data analytics companies.
A recently conducted survey by Pulp Strategy revealed that kids between the age group of 0-5 years are using mobile apps for a shocking 18-20 hours weekly. While 23 per cent of the respondents accessed learning apps, a staggering 77 per cent used gaming apps.