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Setting the Prime Video Mood at IIT Bombay Mood Indigo’19


Setting the mood at IIT’s Mood Indigo ’19 was the top priority for Amazon in order to drive awareness, engagement, and consideration for Prime Video amongst students.

Over 40 engagement zones were installed engaging 50 000+ youngsters over a period of 4 memorable days at IIT Bombay. Deploying popular influencers, Amazon organized a plethora of fun-filled activities in different kiosks such as the Game Zone, Prime Video Zone, Chill Zone to name a few. This remarkable occasion empowered students to experience the Amazon Prime Video universe in the entirety of its brilliance.