Philips, the pioneer in personal styling and grooming wanted to bring forth a faster way to style. The objective was to associate Philips styling products with convenience and speed. Animated AVs were produced to hype up the campaign, and involve the audience in a fun and engaging manner. Themed around epic Bollywood movies, the AVs served as effective teasers and momentum-boosters and provided a unique look to the overall campaign. Generating over 230,000 views on Youtube and Facebook, the AVs became viral and got large scale coverage by media outlets like afaqs and eventfaqs. A comprehensive radio campaign ran simultaneously, bringing out the issues people face with their daily personal styling. It involved a mix of RJ mentions and radio spots, running for over 26,000 seconds. Overall, Philips SpeedStyle set a benchmark when it comes to utilizing quirky content to engage people with a brand’s digital campaign.
