Brief: Intel is a market leader in the microprocessor category and computing solutions. Research showed that consumers’ axis of choice moved from speed to other aspects – form, shape, color, style and UI, owing to the advent of new sleek, slimmer, and jazzy devices. With low education and fragmented choices at retail, consumer browsing increased considerably affecting the buying cycle. The challenge was to reduce browsing time, educating consumers to make an informed decision towards the right Intel based device purchase, and increasing the footfall conversion rate at retail.
Solution: We wanted to personalize and customize the showcase of technology to individual skill sets and needs. Consumer insights reflected that unbiased advise and redress of the void in information at retail resulted in an enhanced consumer experience, leading to faster product adoption and meaningful purchases.
Results: Selecting a PC for first-time buyers should fit both, consumer needs and their wallet. Psychometric assessment met technology and delivered a customized experience showcasing new devices with a warm and people-centric approach, packaging exciting offers in, even as device experts used the specially-created interactive and intuitive Psychometric test based App to share useful information, providing much-needed assistance to address first-time buying apprehensions. Built on equal server with ‘.Net’ technology, complete with customer dashboards and capabilities to visually represent and analyze data this app currently handles over 1 million data points.
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