As marketers, we need to keep in mind the fact that mobile is the future in the domain of media and entertainment. With the emergence of OTT services, mobile is set to surpass television and radio, giving users means to personal escapism and individualistic consumption. By making certain edits and revamping the marketing strategy, brands now have the scope of increasing their reach and the bottom-line in a cost-effective fashion.
Pulp Strategy, a multi-award-winning full service agency in the realm of experiential, digital, and interactive marketing, has won the digital mandate for Vrindavan Chandrodaya Mandir trust. The account will be managed by the agency’s Delhi office.
Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.
As per the report by Mary Meeker, marketers missed the opportunity of $22 Bn, for not making the shift to mobile in their marketing initiatives. Here are several other factors that the marketers must consider, in order to make the leap towards the mobile world.
The most common reason why brand’s social media outreach fails is due to lack of a vision and a planned strategy. While many just perceive social media as “something to do” as an addition to the brand’s overall outreach, others fail to streamline their goals and vision for social media in their over all brand strategy. With a well-planned strategy in place, brands can significantly accelerate their growth, give a rock-solid foundation to their social media branding, and channelize the efforts of the team for achieving a particular goal.
The augment of startups in India has led us into perceiving jobs in a totally different way. Earlier, the usual definition of a job meant arriving and leaving at a certain time, dressing for the job and being super-nice to your boss, but these days we find entrepreneurs who aren’t even certain of which place they’ll be working from the next day.
Ambika believes that today’s startup stories are full of steep rise and fall of organizations, which is not a place of stability. In order to hold water, the fabric needs to be ready and well-woven. “There is an advantage in strategic alliances and funding when it adds value to the business and expertise over all”, she added.
Led by a highly experienced management team, they choose to follow a service driven business model based on two kinds of client relationships: project based service or retainer service. Pulp Strategy has lent its creative expertise to leading and globally reputed brands like Nokia, Renault, Philips, Microsoft, Yahoo, Dabur among others. It has established its name as India’s Youngest and most awarded agency with 45 global and national recognitions.
A thoroughbred marketing professional with an experience of 15+years, in new age marketing and technology integration, Sharma spearheads Pulp Strategy Communications as the Founder & Managing Director. This first generation entrepreneur is accountable for integrated planning and implementation, improvement and consolidation in the organisation and strategising the creative communication for brands.
We made a shift in the traditional marketing route by adapting to the digital media, which was a buzzing trend back in the day. While the digital media has only grown in its scope and reach, hence validating the shift we made, we presently stand at a juncture where it has become mandatory to revise our marketing initiatives, with respect to the changing times. Millennial are leading the consumer markets at present, and as brands always looking to remain meaningful and relevant for the ever evolving consumers