Should you keep tabs on your child's tablet and smartphone use?

HT Brunch, 26 Apr 2015

14_img It’s common for parents to hand touchscreen devices to pacify children throwing tantrums. Pulp Strategy Communications, a digital and interactive marketing agency, studied 2,000 parents (who had children under the age of eight) for more than three months. They found that 88 per cent of these parents let their kids use their smart devices, while 12 per cent said their kids had their own.

Kids spend 20 hours a week on mobile apps, says study

DNA, 16 Mar 2015

toddlergameYour toddler may be more hooked to your mobile phone than you realise. A study conducted by Pulp Strategy has found that children in the age group of 0-5 years are using mobile apps for a whooping 18 to 20 hours a week. This study, which spoke to over 2000 parents across six metros, has found that increasingly younger children are embracing smart devices for entertainment purposes.

Pulp Strategy executes SpeedStyle for Philips Consumer Lifestyle India

EVENTFAQS Bureau, 9 Mar 2015

AmbikaSharma1Pulp Strategy Communications managed and executed SpeedStyle for Philips Consumer Lifestyle India.The objective of the campaign to endow consumers with a hands-on experience of Speed Styling with Philips that would allow them to be their own stylist with the latest styles from the comfort of their home.

Little Technological Wonders

Afternoon, 5 Mar 2015

KIDSA recent study conducted by experiential marketing firm Pulp Strategy, shed some light on how much time children actually spend on applications. The study found that children below five-years-old were using applications for a staggering 18-20 hours every week!

Pulp Strategy Communications bags 3 Youth Marketing Awards 2015 at the Global Youth Marketing Forum

Afaqs, 3 Mar 2015

Result Orientation Key To A Successful Marketing Campaign - 3Pulp Strategy Communications, a multi-award-winning full service agency in the realm of experiential, digital & interactive marketing won three awards in a row at the Youth Marketing Awards 2015 by Global Youth Marketing Forum. 

Usage of mobile apps by kids below 5 years age is at an all time high

Mobility Magazine, 1 Mar 2015

1In the recent research kids in the age group below 5 years are using mobile apps for a whooping 18-20 hours weekly. Increasingly, younger children are embracing smart devices for entertainment purpose. By the age of 8, 97% of children have used a smartphone, tablet or similar device.

Technology serves enterprise to obtain utmost for brand activation services, 27 Feb 2015

GlobeThe brand activation of a product through marketing across multiple channels creates a lot of data base. However organising and activating the right data assets to maximize cross-channel performance is a challenge. In order to better understand the target audiences, optimize sales and minimize marketing wastes, it is mandatory for a brand today to align with digital activation and reporting.

All human communication in the near future will be managed by technology

Everything Experiential, 11 Feb 2015

UntitledPulp Strategy Communications is known for the effective use of digital and technological mediums to provide solutions for globally reputed brands such as Renault, Microsoft, Yahoo and Dabur among others. We caught up with Ambika Sharma, Founder, MD and CEO of Pulp Strategy Communications, to understand the impact and use of technology in the experiential marketing industry and what lies ahead for it.

Catch them young

Business Standard, 9 Feb 2015

babyA recent study conducted by Pulp Strategy shows that 97 per cent of the surveyed parents reported having at least onesmart device and 88 per cent let their children (below eight years) use these. The research shows kids are spending over two-four hours a week on mobile devices almost as much as some spend on TV.

The appification of marketing

The Financial Express, 8 Feb 2015

appificationofmarketingA report, based on the findings of Pulp Strategy’s independent research, shows that brands are now interested in marketing their products based on the behaviour of kids specific to apps.

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