75% of marketers chose Instagram as their most preferred channel for sharing image-based content, while Twitter and Facebook garnered brand approval ratings of 63% and 56% respectively for the same. Twitter, on the other hand, leads the charts when it comes to B2B marketing, garnering 47% marketer acceptance in the non-conventional B2B channel distribution.
Twitter has been rated the best platform when it comes to B2B marketing, a new report said on Monday, adding that people prefer Facebook-owned Instagram as their favourite channel for sharing image-based content.
As marketers, we need to keep in mind the fact that mobile is the future in the domain of media and entertainment. With the emergence of OTT services, mobile is set to surpass television and radio, giving users means to personal escapism and individualistic consumption. By making certain edits and revamping the marketing strategy, brands now have the scope of increasing their reach and the bottom-line in a cost-effective fashion.
Pulp Strategy, a multi-award-winning full service agency in the realm of experiential, digital, and interactive marketing, has won the digital mandate for Vrindavan Chandrodaya Mandir trust. The account will be managed by the agency’s Delhi office.
Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.
As per the report by Mary Meeker, marketers missed the opportunity of $22 Bn, for not making the shift to mobile in their marketing initiatives. Here are several other factors that the marketers must consider, in order to make the leap towards the mobile world.
The most common reason why brand’s social media outreach fails is due to lack of a vision and a planned strategy. While many just perceive social media as “something to do” as an addition to the brand’s overall outreach, others fail to streamline their goals and vision for social media in their over all brand strategy. With a well-planned strategy in place, brands can significantly accelerate their growth, give a rock-solid foundation to their social media branding, and channelize the efforts of the team for achieving a particular goal.
The augment of startups in India has led us into perceiving jobs in a totally different way. Earlier, the usual definition of a job meant arriving and leaving at a certain time, dressing for the job and being super-nice to your boss, but these days we find entrepreneurs who aren’t even certain of which place they’ll be working from the next day.
Ambika believes that today’s startup stories are full of steep rise and fall of organizations, which is not a place of stability. In order to hold water, the fabric needs to be ready and well-woven. “There is an advantage in strategic alliances and funding when it adds value to the business and expertise over all”, she added.
Led by a highly experienced management team, they choose to follow a service driven business model based on two kinds of client relationships: project based service or retainer service. Pulp Strategy has lent its creative expertise to leading and globally reputed brands like Nokia, Renault, Philips, Microsoft, Yahoo, Dabur among others. It has established its name as India’s Youngest and most awarded agency with 45 global and national recognitions.