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All human communication in the near future will be managed by technology

Everything Experiential, 11 Feb 2015

UntitledPulp Strategy Communications is known for the effective use of digital and technological mediums to provide solutions for globally reputed brands such as Renault, Microsoft, Yahoo and Dabur among others. We caught up with Ambika Sharma, Founder, MD and CEO of Pulp Strategy Communications, to understand the impact and use of technology in the experiential marketing industry and what lies ahead for it.

Catch them young

Business Standard, 9 Feb 2015

babyA recent study conducted by Pulp Strategy shows that 97 per cent of the surveyed parents reported having at least onesmart device and 88 per cent let their children (below eight years) use these. The research shows kids are spending over two-four hours a week on mobile devices almost as much as some spend on TV.

Advertising technology companies target Internet users who browse in languages other than English

The Economic Times, 5 Feb 2015

ITC-e-ChoupalAdvertising technology companies are coming up with strategies and products targeted at Internet users browsing in languages other than English and bundling them with analytics that will collect data on user preferences and measure reach.

Ad-tech Cos Bridge Language Barrier for Target Users

The Economic Times, 5 Feb 2015

LanguagebarrierAdvertising technology companies are coming up with strategies and products targeted at Internet users browsing in languages other than English and bundling them with analytics that will collect data on user preferences and measure reach. The platforms offered by adtech companies will not only make digital advertising in local languages more relevant, it will also give them an edge over pureplay data analytics companies.

Toddlers game

The Pioneer, 29 Jan 2015

toddlergameA recently conducted survey by Pulp Strategy revealed that kids between the age group of 0-5 years are using mobile apps for a shocking 18-20 hours weekly. While 23 per cent of the respondents accessed learning apps, a staggering 77 per cent used gaming apps.

Ambika Sharma - Pulp Strategy Communications

Entrepreneurindia.com, 9 Jan 2015

AMBAmbika Sharma, a thorough bred marketing professional with an experience of more than 15 years in new age marketing and technology integration, spearheads Pulp Strategy Communications as the Founder & Managing Director.

The appification of marketing

The Financial Express, 8 Jan 2015

appificationofmarketingA new research in relation to mobile applications has focused on a very significant consumer segment who isn’t the primary owner of a smart device but whose pester power is increasingly a powerful force for product adoption and sale.

Riding the hashtag trend

Hindustan Times, 22 Dec 2014

SatyamevJayateIf 2014 threw up some hot trends, then '#hashtags' would surely be among the leading ones. What Twitter popularised is now omnipresent across social media, including Twitter, Facebook, Instagram, Google+, YouTube and Pinterest. India's users - like users globally - have certainly taken to the hashtag, with topics they trend on spanning sports, celebrities, entertainment, major events and big social issues.

Targeted Marketing: A tool to streamline retailing

IndiaRetaling.com, 16 Dec 2014

targetmarketingMarketing lies at the heart of any successful business. There are various functions under the aegis of marketing like advertising, public relations, promotions and sales. The process of introducing and promoting products or services to the customer is marketing. A company may be offering the best of the products and services in their respective industries but the potential customers will never know about them if they are not marketed properly.

The number game

The Financial Express, 25 Nov 2014

The number gameLast month just a few days before Diwali, cola maker PepsiCo India launched its digital-only ad film #GharWaliDiwali. The seven-minute film focused on young Indians who had to give festive occasions a miss due to work commitments. It reached out to over 40 million users across the web within a week of its launch with over 4.3 million views across platforms and has been shared more than 100,000 times on Facebook.

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