“My audience is young, new on the internet, does not have developed email and web
media consumption habits, and does not have a PC at home. I want him to think of
me as an enabler Brand. I want a lasting relationship” yes we can! So what’s the
number you have in Mind?
"I want my consumer to experience my product, talk about the experience, record it,
upload it, share it, and feel good about it! Then come back for more!” Consumer
generated media, experiential, credible, engaging, enjoyable and lasting! 70%-80%
of the messaging about a brand is by its consumers